For the 2011 holiday season, Best Buy was planning to launch
a massive media blitz of online media placements. In roughly a two
week sprint, I developed "Believe in Best Buy", the concept
what would eventually become the client's chosen direction. A flexible
and playful design system, "Believe in Best Buy" is imbued
with a variety of ownable assets and serves as a sturdy platform
for delivering promotional and product-specific messaging within
entertaining animation sequences.
Client — Best Buy
Agency — Razorfish
Role — Associate Creative Director
Category — Online Media Campaign
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