This campaign's objective was to engage hardcore gamers in
the Best Buy gaming culture and help build both short-, and long-term
relationships while staying true to Best Buy’s retail voice.
The "MORE" concept does just this. In short, gamers have
an insatiable appetite, and just want "MORE" - More of
the latest titles, more value for their trade-ins, and more pre-order
deals.
Across a variety of media placements, both on-, and off-line, the
design system is flexible enough to communicate specific Best Buy
deals in the retailer’s true voice, while it also can be stretched
to assume the graphic language of specific titles such as Call of
Duty: Black Ops, and Halo Reach.
Client — Best Buy
Agency — Razorfish
Role — Associate Creative Director
Category — Integrated Campaign
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