This flash microsite has two modes: The first enables consumers to watch interactive videos featuring Breville's flagship kitchen appliances in real-time and learn how they work. The second is an interactive kitchen experience that gives consumers opportunity to examine Breville products in the context of a custom-designed virtual kitchen. "Concept to Kitchen" won numerous industry awards and generated a great deal of buzz for the Australian consumer brand.
Client — Breville
Agency — Razorfish
Role — Senior Art Director
Category — Web
Awards — The One Show Interactive Merit Award for Excellence
in New Media Advertising, Art Directors Club Distinctive Merit Award,
Webby Awards Official Honoree, Disrtict ADDY Awards Silver, Ad:Tech
Awards Finalist, Ad:Tech Awards - Peoples Choice Award Best Business-to-Consumer
Marketing Website, One Show Awards Finalist, 2008 ADDY Gold Website
Consumer Flash
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