Introduction

Call of Duty is one of the most successful and well-known video game franchises ever made. Going all the way back to 2009, I have had four opportunities (Modern Warfare, Modern Warfare 2, Infinity Ward, Black Ops 2) to work with Activision on the marketing and advertising of Call of Duty games.

As an avid player and fan, I am familiar with the narratives and the look and feel of the gameplay and wanted to bring that level of awareness to my work. Below are some examples of concepts, pitches and finished projects.

Call of Duty Hub

Activision wanted to create a hub page where users could find all of the past titles. I pitched this concept called "Command Center", which went live, where the COD titles are showcased in this hub made of industrial-strength computer monitors. The scan line texture is the predominant graphic element that updates the look and feel of the COD franchise and binds them all together.

Modern Warfare 2

Modern Warfare 2 was a critically acclaimed first-person shooter game developed by infinity Ward and the sixth installment of the Call of Duty franchise. We wanted the MW2 promotional campaign to be aggressive and more digitally focused than it had been in years past. We started with a series of paid media called "Destructive Banners".

Print and Event marketing

Modern Warfare 2 was a critically acclaimed first-person shooter game developed by infinity Ward and the sixth installment of the Call of Duty franchise. We wanted the MW2 promotional campaign to be aggressive and more digitally focused than it had been in years past.

Infinity Ward

Multiplayer is huge part of Call of Duty's tradition but its also an intimidating part of the gameplay. We created an all-inclusive social networking site where players (both hardcore and rookies) can team up, interact, learn from one another, and maybe talk a little trash too.