"Visibly Smart" is the overarching campaign for Intel's
2nd Generation Core Processor family of chips. This global microsite
serves three objectives: First, as the destination landing page
for all of the Visibly Smart advertising, both online and offline,
second, to communicate in-depth knowledge about the features and
enhancements to Intel's latest chip family, and third, to provide
a decision tool that enables the user to "test drive"
the core processor that best fits their computing needs, ultimitely
leading to driving computer sales through Intel.com.
The end result is a fluid and dynamic experience which uses flash,
live action video, voiceover, and a paralax effect that adds a three
dimentional quality to the environment. In addition to being a rich
media microsite, the experience is also available for mobile, low-bandwidth,
and touch displays optimized for both iPad and Android.
Client — Intel
Agency — Razorfish
Role — Associate Creative Director
Category — Web + Mobile + Touch
Site — www.intel.com/visiblysmart
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