This is a rich, interactive in-store experience pre-loaded
on demo laptops at POS retail kiosks. This engaging demo experience
will generate valuable, personalized information the consumer needs
to make the right holiday purchase decision–for themselves, or for
someone on their gift list.
Consumers will learn about the 2nd gen Intel Core processor family,
find out which processor best suits their needs, and at the end
of the experience, they’ll get an easy way to take all that information
with them on their mobile device. Plus, they’ll get an added incentive
to buy with a mobile coupon good for instant savings.
Client — Intel
Agency — Razorfish
Role — Associate Creative Director
Category — Mobile + Display
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