In social media, Nike's demographic is driven by the need to
stay relevant and share things in real-time. Their social currency
has shifted from “who you are” to “what you do”.
Every day of the U.S. Open are opportunities for people to capture
inspiring, exciting and sometimes transcendent moments that are
unique to each person’s experience. Now, using social media,
everybody gets to make the Open even if they’re not at the
event—and we’ll see it for the first time from every
angle, real time.
Client — Nike
Agency — Razorfish
Role — Associate Creative Director
Category — Web + Mobile
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