Vengeance can take many forms. Meet Alex Mercer, the main character of Activision's video game, "Prototype". He is a is a hoodie-wearing super human/zombie that wakes up on an operating table during a zombie outbreak with an arsenal of amazing powers and promptly kills everything around him in many creative ways. The idea behind my concept for an online media campaign is Alex Mercer himself. He is the ultimate badass out for revenge.
Client — Activision
Agency — Razorfish
Role — Associate Creative Director
Category — Online Media |
