Star Wars "Scene Builder" (2010)

 

Having grown up playing with Star Wars action figures and memorizing virtually every line from the movies, to say that I was fired up to do some work for LucasFilm' Star Wars would be a huge understatement. The project that we pitched, called "Scene Builder", enables fans to create, customize, and share their own virtual environment - by mixing and mashing characters, backgrounds, vehicles, and audio + video clips. Its a great way to encourage fan participation, while also serving as a learning tool for the Star Wars vast mythology and product line.

Client — Lucas Films
Agency — Razorfish
Role — Associate Creative Director
Category — Web

 
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