This online experience was created to generate buzz for the
10 coolest and most popular Sony products available during the 2010
holiday season. The site was deployed in multiple regions around
the world, and tailored to meet the needs of those markets. Its
minimal organic layout enables Sony to more easily globally distribute
this promotion so that more localized holiday promotions can run
alongside. To inspire the audience to learn more and share with
friends, products are displayed in a rich imaginative illustration
style, and upon rollover, they reveal alternate views.
Client — Sony
Agency — Razorfish
Role — Associate Creative Director
Category — Web |
