Challenge

For nearly two years, I led creative across the Kia Motors account, managing a multidisciplinary team of 15–20 people and overseeing a range of digital initiatives spanning vehicle launches, emerging technologies, and the ownership experience. From introducing Kia's flagship luxury sedan to helping consumers understand electric mobility and creating more useful experiences for existing owners, our work brought together brand storytelling, technology, and customer-focused design.

Solution

As Kia expanded its vehicle lineup and introduced new technologies, the brand needed digital experiences that could engage different audiences, communicate increasingly sophisticated products, and support customers throughout their relationship with Kia. The challenge was to deliver distinctive, high-quality creative across multiple initiatives while maintaining consistency, efficiency, and a strong brand presence.

My Role

As Creative Director and account lead, I managed a multidisciplinary team of 15–20 people, overseeing creative direction, design quality, and execution across multiple initiatives. I worked closely with the team to shape creative concepts, guide design decisions, and maintain a high standard of work while balancing client objectives, project demands, and delivery timelines.

The work

Multiple Initiatives. One Connected Customer Journey. Our work spanned key moments in the automotive experience, from discovering and exploring new vehicles to understanding emerging technologies and managing life as a Kia owner.

With the introduction of the K900, Kia entered a new category of premium automotive design and performance. We created an immersive digital experience that reflected the sophistication of the vehicle, using cinematic imagery, interactive storytelling, and detailed product exploration to introduce a different side of the Kia brand. The experience invited visitors to discover the K900 through its design, craftsmanship, technology, and performance.

Immersive Product Storytelling

Full-screen imagery, detailed interior photography, and interactive content brought the vehicle's premium features to life, creating a digital experience designed to match the ambition of Kia's flagship sedan.

Making Electric Mobility Accessible

As Kia introduced the Soul EV, consumers were encountering a new set of questions about electric vehicle ownership, from driving range and charging to connectivity and everyday practicality. Our challenge was to make this unfamiliar technology understandable, approachable, and exciting. We developed a digital experience that combined engaging product storytelling with clear explanations of the technology, helping consumers discover the benefits of electric driving.

Interactive content introduced charging capabilities, connected features, vehicle customization, and the practical considerations of EV ownership. The result was an experience designed to make electric mobility feel less complicated and more relevant to everyday life.

Extending the Relationship Beyond the Sale

The relationship between Kia and its customers doesn't end when a vehicle leaves the showroom. Kia Owners was designed to make that ongoing relationship more useful, bringing vehicle information, maintenance resources, and ownership services together in a responsive digital experience. Our work focused on simplifying access to essential tools and creating a more intuitive experience across desktop, tablet, and mobile devices.

A More Connected Ownership Experience

From vehicle management and service information to maintenance resources and connected features, the platform gave owners a convenient way to access the information and services they needed. A consistent, responsive interface helped make the experience accessible wherever customers interacted with the brand.