Challenge

Nervana was pioneering artificial intelligence technology for the automotive industry. The challenge was to communicate its sophisticated technology through a compelling, accessible digital experience. Building on an established logo, I directed the development of Nervana's broader visual brand expression and personally designed the entire responsive website. The experience combined immersive imagery, data-inspired graphics, clean typography, and a cohesive visual system to bring the company's technology and vision to life.

Solution

Nervana needed a digital presence that could communicate sophisticated AI capabilities while making its technology understandable and engaging to a broader audience.

MY ROLE

I led a team of designers in developing Nervana's visual brand expression, building on an existing logo to establish a cohesive identity across typography, color, imagery, and graphic elements. I set the creative direction, guided the team's work, and personally designed the entire responsive website, ensuring a consistent and compelling brand experience across digital touchpoints.

BRAND IDENTITY & VISUAL SYSTEM

Developed a cohesive visual system combining a modern brand identity, a sophisticated color palette, and custom duotone illustrations and iconography. Designed to balance technical complexity with clarity, the system established a consistent and recognizable visual language across Nervana's digital experiences and technology content.

The Digital Experience

I personally designed the complete responsive website, from the overall visual direction and page layouts to the individual interface elements and mobile experiences. The design integrated product storytelling, technical content, and data visualization into a cohesive experience across devices.

A Seamless Experience Across Devices

Designed a responsive digital experience that brought Nervana's brand and technology to life across desktop, tablet, and mobile. Flexible layouts, intuitive navigation, and consistent visual elements ensured a cohesive experience across screen sizes while making complex technical content accessible and engaging.