Challenge

As Intel's digital ecosystem continued to grow, the brand needed a more cohesive and scalable approach to digital design. The challenge was to create a unified platform that could support a diverse range of products, content, and experiences while allowing Intel's digital brand to evolve over time.

Solution

Over several years, helped lead the development and evolution of Intel's digital design platform, establishing a more consistent and flexible foundation for digital experiences.The work brought together creative direction, visual design, user experience, and reusable design patterns to create a cohesive system capable of supporting a broad range of digital initiatives. At the same time, we continued to evolve Intel's digital brand expression, introducing new approaches to typography, imagery, interaction, and storytelling while maintaining consistency across the larger ecosystem.

MY ROLE

As Creative Director, I helped guide the creative vision and ongoing evolution of Intel's digital platform, working with multidisciplinary teams to translate brand strategy into scalable digital experiences. My role connected creative direction, brand development, and experience design, helping establish a shared visual language while supporting the changing needs of Intel's business.

BUILDING A SCALABLE DESIGN PLATFORM

At the center of the work was a flexible digital design platform designed to bring consistency to a complex ecosystem. Reusable components, shared design principles, and adaptable layouts helped create a more unified experience across different products, campaigns, and content types. The platform provided a foundation that could evolve over time, supporting both creative expression and practical implementation.

CONNECTED EXPERIENCES

The platform extended across desktop, tablet, and mobile, supporting a wide range of digital experiences—from product storytelling and technology innovations to campaigns and interactive content. Each experience was designed to feel distinctly Intel while benefiting from a consistent underlying design language.

THE IMPACT

The multi-year initiative helped establish a more cohesive and scalable foundation for Intel's digital presence, connecting evolving brand expression with a consistent approach to experience design. Beyond individual websites and campaigns, the work created a framework for continued digital evolution, enabling teams to build experiences around a shared creative vision while adapting to new technologies, products, and business needs.

BUILDING THE DIGITAL DESIGN PLATFORM

To support Intel's evolving digital presence, I developed an online style guide that established a shared foundation for visual design and user experience across the digital ecosystem. The guide brought together design standards, interface patterns, and reusable elements into a centralized resource, helping teams create more consistent experiences while supporting the ongoing evolution of Intel's digital brand. Rather than treating each website or campaign as an independent project, the platform provided a common design language that could be applied and adapted across a broad range of digital experiences.