Client — USANA Health Sciences
Year — 2015
Category — Product Design + Digital Experience

Challenge

USANA wanted to create a more engaging digital experience that would help people better understand their health, fitness, and nutrition needs. The challenge was to simplify complex wellness information and translate it into an intuitive, personalized experience that encouraged users to take an active role in their well-being.

Solution

Developed the True Health Assessment, an interactive digital experience that brought together personalized health assessments, fitness content, and nutrition guidance within a cohesive, engaging experience across devices. The product combined thoughtful UX, intuitive navigation, and compelling visual design to make personal wellness more accessible and actionable.

My Role

Led creative development for the USANA account over approximately 18 months, including the design and development of the True Health Assessment native application. My responsibilities spanned creative direction, product design, user experience, visual design, digital campaigns, and e-commerce optimization.


PERSONALIZED HEALTH ASSESSMENT

Developed a cohesive visual language for the True Health Assessment, including color palettes, iconography, interface components, and interaction patterns. These foundational elements supported an intuitive, personalized experience that guided users through the assessment process, simplifying complex health information through clear navigation, engaging visuals, and thoughtful UX design.

PROFILE AND BODY

The Profile section asks several important questions that drive the creative look and feel throughout the other sections including the user's name, age, ethnicity, and where they live. There are fourteen pages in the Body section ranging from height/weight measurements to Health status and personal health goals.

Making Fitness More Engaging

Created interactive fitness experiences that brought together exercise demonstrations, instructional content, and personalized training guidance. The design combined engaging visual storytelling with intuitive navigation, making it easier for users to explore workouts, understand exercises, and stay connected to their fitness goals.

Bringing Healthy Choices Into Focus

Extended the experience into nutrition and lifestyle guidance through personalized content, meal planning, and engaging visual interfaces. Combining clear information hierarchy with vibrant food imagery and intuitive interactions, the design helped make everyday wellness decisions more accessible and manageable.

CONNECTED DIGITAL EXPERIENCE

Established a consistent visual and interaction language across mobile, tablet, and web experiences. Through responsive layouts, intuitive navigation, and a unified design approach, the work connected the different aspects of the True Health Assessment into a seamless digital product that balanced user needs with business objectives.